Dear shareholders and customers

In the fiscal year 2017, we continued sales growth by striving to serve our customers with satisfaction and team-leader oriented management. Although the outcome was shown evenly across the channels such as Rehaus and Online on the basis of product and quality competence, we have experienced that the growth of company requires overcoming various difficulties.

This year, the midterm goals will be:
 “Realize customer satisfaction through quality and service innovation. ”
 “Establish a responsible management system.”
 “Enhance the department of strategy and planning."
 “Push forward with the company’s midterm innovation tasks.”

  1. First, we will realize customer satisfaction through quality and service innovation.
    We will differentiate ourselves by developing and launching mid and mid-high end products which fit our brand value. Further, installation people will provide perfect installation services to consumers. Lastly, we will try to satisfy consumers even more and make them be our regular consumers by strengthening after service.
  2. Second, we will establish a responsible management system.
    Hanssem has started with a very small sized company. However, we were able to size up with clear dreams and goals such as ‘becoming the 1st player in kitchen furniture’ and ‘expanding into the US, Japan and China market’. In order to have a higher growth, we must have more leaders with such dreams and goals. The company will establish a role of department leader and develop capacity. Moreover, we will establish a responsible management system: 1 year plans for team leaders and 3 year plans for department leaders.
  3. Third, we will enhance the department of strategy and planning.
    We will prepare for external and internal risks by enhancing office of strategy and planning. Also, the company will strengthen communication with frontline staffs, and innovate corporate culture. Digital management environment is changing rapidly, and thus, innovation on information system through settling down the new ERP system and establishing information innovation master plan.
  4. Fourth, we will push forward with the company's midterm innovation tasks.
    We will challenge ourselves to acquire 30% of market share in domestic renovation market. At the same time, we target to sell 2,000 sets of Rehaus package and 10,000 sets of bathroom per month. The online department will develop 100 best-sellers; each bestseller generating monthly revenue of 1bn. Also, China B2C business will reach BEP and target 10% profit. Upcoming 2020, in commemoration of the founding of the company for 50 years, we will launch new goals foreseeing the future.

The year 2018 marks the beginning of the company’s endeavors towards becoming the world’s best interiors company. We have a strong belief in our potential to successfully launch new business in the renovation markets in Korea and in China. Equipped with customer satisfaction and team-leader oriented management systems, we will provide best home solutions to our customers and improve performance over previous years. We all express our deep gratitude for your unwavering support and attention.

Thank you.

  • CEO: Yangha Choi, Corporate Registration Number: 133-81-22865
  • Mail Order Reported Number: Ansan No. 512
  • 15418 / 144 Beonnyeong 2-ro, Ansan-si Gyeonggi-do, Korea
  • Main Phone: + 82-2-6908-3114, A/S center:
  • Customer Center: + 82-1688-4945
  • All rights reserved. Copyright 2015

Hanssem Flagship Stores

  • Jamsil Store + 82-2-3430-6900
  • Nonhyeon Store + 82-2-542-8558
  • Mokdong Store + 82-2-6344-7000
  • Bangbae Store + 82-2-591-2300
  • Bundang Store + 82-31-719-3100
  • Busan Centum Store + 82-51-790-8500
  • Daegu Bumuh Store + 82-53-749-8500